A positive post about advertisers

I’ve been critical of advertisers in the past. But to try and redress the balance somewhat, I do like to point out when they do something good. In this case, the good thing they’ve done is to employ Paul Whitehouse, for this fine piece of football-related car insurance selling. You must have seen it by now – but in case you haven’t:

And there’s a new one floating around, which I haven’t seen on TV yet…

Now why do I like these and not previous adverts that I’ve highlighted on this ‘ere blog? Well, the simple answer is that they are actually creative. They’re a parody. The second one is obviously a piss-take of people like Laurence Llewellyn-Bowen, and their cash-in-the-attic style of shit TV programmes.

And they have been done by someone who is absolutely one of the most funny and creative people on the telly.

I won’t be buying anything from Aviva – they pissed me off way too much with all those adverts about changing their name from Norwich Union. But good to see they’ve at least had the sense to use someone funny in their adverts from now on, rather than Bruce Willis.

~ by richiebabee on August 17, 2009.